2018 has been an unforgettable year in the beauty and fashion industry. Rihanna rocked the Met Gala in a pope-inspired look, Virgil Abloh was appointed the artistic director of Louis Vuitton, and a controversial Dolce and Gabbana ad campaign sparked yet another conversation about racism in the fashion industry. Despite all the drama and change this year, creativity in the industry exploded with new trends. Here are some of the trends to look out for in the new year.
In 2018, conversations around sustainability in the fashion and beauty industries erupted. Many fashion designers, including Stella McCartney, have been embedding sustainability into their chic and contemporary designs. Stella McCartney’s 2019 Summer runway show was their most sustainable collection to date. Additionally, fast fashion brands that promote consumerism, such as Zara and H&M, have emphasized the importance of environmental sustainability. In the new year, look forward to more brands committing to sustainability. As consumers, try to buy less, pay attention to what you purchase and ensure you buy clothing that you will wear repeatedly.
Since the year 2000, the Pantone Colour Institute announces the Colour of the Year. This year, the Colour of the Year 2019 is Pantone 16-456 Living Coral. This colour will provide a boost of energy and positivity in your life. This not-so-subtle hue is “an animating and life affirming coral hue with a golden undertone that energises and enlivens with a softer edge,” according to Pantone’s Instagram announcement. To incorporate this bright pink-orange into your wardrobe, try adding a flush of warmth to your cheeks using a coral blush, or finding a bold top or accessory to complete any look.
Baggy sweats, cargo pants, huge pockets… oh my! Functional and comfortable clothing will continue to trend in the new year. Military tones will be considered the new neutrals in 2019. Style celebrities, including Kim Kardashian Gigi and Bella Hadid, have all recently been spotted on the streets wearing utility clothing. Designers Dries Van Noten, Isabel Marant and Givenchy are a few brands that have turned practical clothing into something chic. If you are planning on spurging on one item for the new year, make it utilitarian and sensible in a neutral tone.